We needed to craft a video that would give our state pride, excitement, and garner interest so we could continue to drum-up good PR and new fans.
Our agency debuted a new director for this, Cameron McCormack, and we cast a local RI as our lead actress. The multi-talented Kati Mennett was my co-producer and together we navigated limited time and money and lined this job up from pre through post production while hitting all milestones.
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This was such a unique challenge to produce. Find mega impressive things to cut in half with ONE blade. Document the story via video and stills.
We worked with a photographer, but didn't have a production company, so it was my mission to find these items and work out the logistics and details for an impressive, successful, and safe production.
We found an airplane cemetery in Roswell, New Mexico and purchased a decommissioned plane for our production. Then for our barn, I had to really network with many different people from contractors, to lead and asbestos inspectors, real estate companies, town officials, crane operators, and farmers. I found TWO barns that we purchased and reinforced for a safe cut.
The day prior to our shoot, after 100+ hours of work and tens of thousands of dollars spent, we got word that the owner of the land had to pull the plug because of some issues with what the demolishment would do to the state of the property, which was on the market for a major development to move in. I had to call the shoot off and explain the circumstances to the client. AND luckily, they let us proceed in finding another option. Which I did.
This project demonstrated my resilience and dedication as a producer. It was a job filled with highs and lows and I have a piece of that barn hanging in home as a reminder of what I'm capable of.
PRODUCTION DIRECTOR video
Agency: NAIL Communications
Client: Office of Treasury, CollegeBound Savers
Pitched and awarded the director/production company, and took the job through the full production process (storyboarding, pre-pro, contracts, budget delegation and tracking, managed/trained a line-producer from production through post-production.
I produced:
-2x :30 video broadcast
-:15s and :06s videos for Youtube
-Sourced and licensed UGC content
-library of social content (static, video, motion graphics, cutdowns)
-Conforms were vertical, square, 16:9, and included captioning.
Traveled to Waco Texas to shoot Olympic runner, Trayvon Bromell.
Awarded the job to a photographer/director from Austin that I had not worked with before. So took a little bit of a chance and we felt it paid off.
This piece required me to explore the world of satellite footage and how to obtain and license it. I educated myself on the landscape and terms, and had many conversations with "nerdy" technical dudes who were patient through all of my questions. Obtained estimate anywhere from $2,000 - $23,000. It wasn't proving a product that was easily purchasable or that had pricing standards.
Pushed my focus onto Google Earth and read through many licensing documents to gather a sense of permissions. Tracked down a department within the company that provided written permission that our use was within their free commercial standards.
I felt like a damn BOSS for having found a free solution that worked perfect.
PRODUCER, video, events, radio
Agency: NAIL Communications
Client: RI Blood Bank
A big idea, a rewarding mission, an awesome client!
Sourced and awarded a director and production company and produced the broadcast job from pre, production, through post for all campaign assets and deliverables.
The campaign was received so well that the client came back for more. Our budget was tight so I worked closely with the creative team to ensure we kept it to one set with little to no moves.
I crewed this up job up, served as the agency producer, and line producer.
As the producer on this assignment, which was stalled due to Covid-19, we needed to interview staff while determining onset safety protocol, pull in audio engineers, interviewees, photographer, designer, and illustrator to pull together a one of kind campaign to motivate and promote staff recruitment efforts.
The campaign included:
Illustrations
Billboards
Radio
Short social content
It was such an honor to get to know this client and their mission. I took a manifesto written by our team and found the right editor. Together we sorted through the available footage to select the most complimentary clips. I also carried a couple conversations with music composers and landed on someone to make the custom track you hear used in this work.
PRODUCER, video
Agency: NAIL Communications
Client: Rhode Island Tourism
A series of short broadcast videos that idea hinged on a wide variety of interesting locations from around the state and custom end-card animation.
As agency producer I carried the job through all the job verticals from obtaining bids and treatments to working with agency and production company on video shoot details/casting/wardrobe/location to post production with editors and music supervisors to the final handoff of all outputs (16:9, 1:1, vertical, with captions, multi languages, snapchat, twitter, facebook, instagram standards knowledge).
In addition to video, which played in markets like Colorado, Florida, and Louisiana, I also produced a collection of html5 web banners to attract consumers online.
There is an additional long form video featured in this folder. This was to highlight all the regions and landmarks in our state and helped our client get all the stakeholders they needed onboard.
PRODUCER, video
Agency: NAIL Communications
Client: RI Commerce Corp.
As agency producer I managed the video production process for a variety of outputs. Sourced and awarded a new director/production company, managed agency and client expectations from pre-production through post production, managed the budget and all schedules/reviews. Video outputs included :90 long form hero video, 1x :30, 6x short vignette videos.
A planning tundra of crazy good times. This video was used as a promotional piece to target prospective students. The concept used projection as a medium to showcase famous alumni. I curated and licensed all of the projected footage, with input and selection from our creative team and the client.
I also facilitated an agreement to a music track by a well-known and regarded musician who was also an alumni of the university. I chose to hire an experienced producer from the music industry, who knew how to accelerate what can otherwise be a lengthy internal review by publishers, musicians, and recording companies.
Casting was all real-students and I did both the talent recruitment and management of it, hiring approximately 50 students for this, as well as a photoshoot that was happening simultaneously on campus.
I bid this two ways. 1. traditional with a director who would cast non-union, shoot everything in two days, with one location maximized for multiple feels. AND 2. a nimble production company who would find real people and stories and chase good opportunities as they arose.
We pushed for the less traditional route and the campaign was a huge success. It felt real, because it was.
Took about 10 nonconsecutive days to shoot which happened unsupervised to protect the authenticity we wanted and due to the lack of camera experience from our subjects.
PRODUCER, video
Agency: NAIL Communications
Client: Floating Hospital for Children
HATCH AWARD - BRONZE
As the producer I visually brought this manifesto to life from awarding a production company and director who shot this over 3 days with a mix of both real patients and actors, and I continued to produce the job through the edit and all post and output requirements.
Worked with an audio producer to approach Denis Leary's agent to pitch him as our narrator.
